Pestle analysis of samsung introduction samsung is a global conglomerate that operates in the white goods market or the market for consumer appliances and gadgets the company that is a south korean family owned business has global aspirations and as the recent expansion into newer. Basically, the pest analysis determines how the above mentioned four factors determine the performances and the activities of the business on short-term and long-term basis in some instances, pest analysis is used in collaboration with other industry analysis factors such as the porter five. Pest analysis a pest analysis is used to identify the external forces affecting an organisation this is a simple analysis of an organisation's political, economical, social and technological environment a pest analysis incorporating legal and environmental factors is called a pestle analysis. Pest analysis history samsung was founded in 1938 by lee byung-chul and began as a trading company competitors samsung competes with many other phone and electronic companies including apple hp dell sony lg electronics nokia.
The five forces analysis of the smartphone industry, where samsung is a major player, reveals: bargaining power of customers: switching costs for customers are not one thought on international business management report writing help: samsung electronics - its products and pestle analysis. Pestle analysis is been considered as a useful tool to understand the actual concept of environment in which the company is been operating however, in order to identify the external influences, pestle analysis of samsung has been elaborated underneath.
1 pestle analysis - south korea by manisha kunwar , pawan pandey and juanita kasbe samsung medical center incorporates samsung seoul hospital, kangbook samsung hospital, samsung changwon hospital, samsung cancer center and samsung life sciences. Samsung pestel analysis involves critical analysis of political, economic, social, technological, environmental and legal factors affecting the multinational electronics company samsung electronics is found to be involved in a number of political scandals in its home market in south korea. Samsung pest analysis pdf the pestle analysis is a useful method to use in order to identify the external factors how the pestle analysis can be used in conjunction with other strategy tools share to apple and samsung samsung pest analysis 2012 they can be downloaded in.
This is a sample pestel analysis of samsung electronics find free essays online and other academic papers for colleges/universities like this on this blog samsung is an international and highly presumed electronic company founded 1969 and its headquarters are found in south korea. Find the latest and comprehensive swot & pestle analysis of samsung group, the largest conglomerate company in south korea samsung group is a south korean company founded by lee byung-chul in1938 its headquarters are located in seoul, south korea. 30 samsung's pestle analysis 2016-2017 pestle is used in strategy to analyse the macro environment and identify how future trends in the political, economic, social, technological, environmental and legal environments might impact individual organisations within an industry. Samsung has been considered as one of the best global industry in the whole world, the products of samsung have been used and are admired by the people from from mobile phones to the electronic devices samsung has been serving the industry and the society in good terms. The steeple analysis of the business environment of samsung is part of the company's strategic analysis for the medium and long term samsung would consider all of these factors before taking a decision the key focus of this article is on the external environmental drivers.
Pest analysis on samsung - free download as powerpoint presentation (ppt / pptx), pdf file (pdf), text file (txt) or view presentation slides online by y reddy shanthi what is pest analysis • a pestel analysis is a framework or tool used by marketers to analyze and monitor the. Intel pestel/pestle analysis (political economic sociocultural technological ecological legal external factors) is shown in this processor firm case study a pestel/pestle analysis of intel corporation indicates external factors that require strategic adjustments to exploit opportunities and. Pestel/pestle/pest analysis of apple apple is the world's most valuable brand according to the forbes' 2016 ranking it is also the main reason that apple has not been able to penetrate the indian market deep which is currently ruled by brands like samsung. The steeple analysis of samsung focuses on five factors: social, technological, economic, environmental, political, legal, and ethical.
Last week, i have learnt pestle analyse pestle is used to describe external environment (macro) and predict how external factors affect the organisation pestle includes political, economic, social, technological, legal and environmental for example, if we use pestle to analyse samsung. Pestle analysis of netflix posted by emiliesblogweb on october 26, 2016october 26, 2016 political pestle analysis of netflix october 26, 2016 samsung recalls note 7 flagship over explosive batteries september 2, 2016 my first blog september 2, 2016. The pestle analysis is a set of tools used to analysis and evaluate various factors which determines and affects the environment of an organization apart from this, samsung faces political pressures in many african and latin american countries where the political environment is unstable and prone to. The pestle analysis of samsung electronics is that samsung isexpanding its global footprint they are a competitive company thatis advancing environmentally and technologically.
The steeple analysis of the business environment of samsung is part of the company's strategic analysis for the medium and long term samsung is a global company in the consumer appliances and gadgets market it started as a south korean family-owned business but has earned acceptance. The samsung group (samsung) is a south korean international conglomerate that makes all types of electronic products under the samsung brand lovely profestional university lovely school of management term paper mgt-511 business environment pestle analysis of india. Pest analysis of samsung politics samsung has been at times subjected to political action law suit samsung is ranked as one of the most innovative companies the software and applications you can also read swot and pestle analysis of east african portland cement company (blue. This is the detailed pestle/pestle analysis of samsung which explains the external factors impacting the electronic company and industry political, economical, social, technological, environmental and legal introduction samsung has become number one telecommunication device.
The swot analysis of samsung elaborates the strength, weakness of, and opportunities, threats for samsung mobile it will provide an overview that will prompt a view around the company's strategic situation it can also be used to guide overall business strategy session of samsung. Pest analysis (political, economic, socio-cultural and technological) describes a framework of macro-environmental factors used in the environmental scanning component of strategic management.